How to Write Impactful Push Notifications

How to Write Impactful Push Notifications

The notification you send out via the Ryalto newsfeed appears as a push message on the receiver's phone. On tapping it, the user is taken straight to the article. When written well, push notifications are a powerful communications tool - to direct the attention of your staff to important pieces.

Top tips for writing impactful notifications:

  • You may want to pace your notifications so your readers don't turn them off. Too many notifications can annoy people! We recommend not more than one a day, so choose your most important news piece to push out.
  • Write your notifications to be within 120-130 characters.
  • Keep the tone warm, friendly, and to the point.
  • Greetings like Hi, Hello, Dear aren't required.
  • The first few words will decide whether or not someone taps the notification, so choose them well!
  • You could use 4 or 5 words to summarise the message, followed by a short explanation. Example - New cancer drug approved: NHS adds CAR-T therapy to available treatments.
  • Some more examples:
    Weather update: expect rain from 6am to 12 noon tomorrow.
    Watch: NHS Chief talks about long term plan impacts on nursing.
    Feeling stressed? Here are some quick tips that will help.
    Parking update: Area C will be closed tomorrow.